Fashion Against Aids is a campaign from H&M aimed to raise awareness of HIV/AIDS amongst todays youth. Since the launch of the campaign, H&M has raised over $6.5 million that has been divided between four different organizations that aid in the prevention of HIV/AIDS by educating and informing.
To get involved and help H&M in their fight you can do either of the following:
You can purchase pieces from H&M’s Fashion Against AIDS summer 2012 collection with 25% of purchases going towards these organizations. The collection is a fun mix of tribal prints found on crop tops, bikini’s, body con dresses and more.
You can try something that may just be even more fun than shopping. Simply pull out your phone, grab someone and take a picture of yourself kissing them. This can be on the cheek, a various body part or smack dab on the lips. Head on over to FashionAgainstAids.com and upload your photo. H&M will donate $1 to the campaign for every photo so get your mack on.